10 Powerful Link-Building Strategies to Grow Your Website’s Rankings

Quality links are a key factor in determining a website’s ranking.

In this blog post, we will discuss 10 powerful link-building strategies that will help you increase your website’s rankings and attract more visitors!

Participate in Expert Roundups

Expert roundups are a great way to get exposure for your website and build links at the same time. A roundup is simply a blog post that includes a list of experts in a particular field or topic.

To participate in an expert roundup, you first need to find opportunities. You can do this by using Google search operators such as “keyword” + “roundup” or “keyword” + “experts”.

Once you’ve found some potential opportunities, reach out to the author of the blog post and let them know that you’re interested in contributing.

If they accept your contribution, simply write your answer to the question and include a link back to your website. This is an easy way to get high-quality, relevant links!

Pro tips:

  • Use Haro to find expert roundup opportunities
  • Reach out to bloggers with a personalized email
  • Offer unique and insightful perspectives

HARO is one of the most straightforward ways to gain backlinks, if you know how to leverage the platform properly. With HARO, you simply sign up for an account, then you pitch HARO reporters who’ve shared callouts and are seeking quotes for their stories. If you stay persistent, you can gain lots of links this way.

Steal Competitors’ Links

One of the best ways to find link opportunities is to reverse engineer your competitors’ link profiles. Simply put, this involves finding out who is linking to your competitors and then trying to get a link from those same websites.

There are a few different ways to do this. For example, you can use a tool like Ahrefs.com or Majestic.com. Both will show you all of the websites that are linking to your competitors’ websites.

Once you have a list of potential link sources, reach out to the webmasters and ask if they would be interested in linking to your website as well.

Pro tips:

  • Use competitor link analysis tools like Semrush.com or Moz.com
  • Filter link sources by domain authority
  • Reach out to link sources with a personalized email

Leverage Internal Linking

Internal links are simply links from one page on your website to another page on your website. These are a necessary component of every SEO strategy.

Internal links are a great way to build link equity and help search engines understand the structure of your website.

When creating new content, be sure to link back to relevant pages on your website. You can also add internal links to older blog posts or articles to drive traffic to newer pieces of content.

Pro tips:

  • Link to relevant pages on your website
  • Use keyword-rich anchor text
  • Add internal links to older blog posts or articles

Get Listed in Resource Pages

Resource pages are simply lists of websites or resources that are relevant to a particular topic.

For example, if you have a website about dogs, you could get listed on a resource page about pet ownership.

To find resource page opportunities, simply use Google search operators such as “keyword” + “resources” or “keyword” + “links”.

Once you’ve found some potential opportunities, reach out to the webmaster and ask if they would be interested in adding your website to their list.

Pro tips:

  • Use Google search operators to find resource page opportunities
  • Reach out to webmasters with a personalized email
  • Include a link to your best content when you reach out

Blogger Outreach

Blogger outreach is simply the process of reaching out to bloggers and asking them to link to your website.

To find bloggers that are relevant to your niche, you can use Google search operators such as “keyword” + “blog” or “keyword” + “blogs”.

Once you’ve found some potential targets, reach out and introduce yourself. Be sure to mention why you think their readers would benefit from reading your blog post. If they’re interested, they’ll link back to your website!

Pro tips:

  • Look for blogging directories to find relevant blogs
  • Use email lookup services to find contacts
  • Create curiosity in your pitching message

Targeted Guest Blogging

Guest blogging is simply the process of writing a blog post for another website in exchange for a link back to your own website.

When guest blogging, it’s important to target high-quality websites that are relevant to your niche. A link from an irrelevant website will not have as much value as a link from a relevant website.

To find guest blogging opportunities, you can use Google search operators such as “keyword” + “guest post” or “keyword” + “write for us”.

Once you’ve found some potential targets, reach out and pitch your article idea. If they’re interested, they’ll allow you to publish your article on their website!

Pro tips:

  • Use Google search operators to find guest blogging opportunities
  • Make sure to pitch a relevant article idea
  • Ask your contacts for contribution invites

Broken Link Building

Broken link building is a process whereby you find broken links on websites and then replace them with links to your own website.

Not only is this a great way to get high-quality links, but it’s also a great way to improve the user experience of the website you’re targeting.

To find broken link opportunities, you can use Google search operators such as “keyword” + “resources” or “keyword” + “links”.

Once you’ve found some potential targets, reach out and let them know about the broken link. Then, suggest your website as a replacement!

Pro tips:

  • Reach out to webmasters with a personalized email
  • Create in-depth, relevant content to pitch
  • Use SEO tools to find broken link building opportunities

Unlinked Brand Mentions

An unlinked brand mention is simply a mention of your website or brand on another website without a link back to your own site.

To find unlinked brand mentions, you can use Google search operators such as “keyword” + “brand” or “keyword” + “site”.

Once you’ve found some potential targets, reach out and let them know about the mention. Then, ask if they would be interested in adding a link back to your website!

Pro tips:

  • Use Google search operators to find unlinked brand mentions
  • Reach out to webmasters with a personalized email
  • Use tools like Mention to spot brand mentions

Give Testimonials

Giving testimonials is a great way to get link love from the companies you’re giving them to.

All you have to do is find companies that offer products or services relevant to your niche and then give them a positive review.

Be sure to include a link back to your website in the testimonial!

Pro tips:

  • Look for companies that offer products or services relevant to your niche
  • Give a positive review
  • Write products reviews in form of blog posts and then pitch the company

Image Link Attribution

Image link attribution is a process whereby you find images you created on other websites without a link back to your own website.

To find image link opportunities, you can use Google search operators such as “keyword” + “image” or “keyword” + “photo”.

Once you’ve found some potential targets, reach out and let them know about the image. Then, suggest giving proper credit to your website!

Pro tip:

Final Words

Link building is a great way to improve your website’s ranking in search engines.

By using the strategies listed above, you can get more backlinks and improve your website’s visibility online!

Do you have any other link-building tips?

Let us know in the comments below!

If you found this post helpful, be sure to share it with your friends.

Thanks for reading!

2 thoughts on “10 Powerful Link-Building Strategies to Grow Your Website’s Rankings”

  1. Hello Erik,

    SEO plays a great role in driving targeted traffic that converts very well. Backlinks play an important role to rank your website on the search engine result pages. You have described everything in detail on how to create quality backlinks. Thanks for sharing it with us.

    Regards,
    Vishwajeet Kumar

    Reply
    • Agreed, Vishwajeet. I’ve been putting a strong focus on link building lately (paused it for a bit because things got busy), and both of my sites have been seeing the benefits. It’s a strong factor in ranking your site and getting it in front of the right eyes.

      Reply

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