Quality links are a key factor in determining a website’s ranking.
In this blog post, we will discuss 10 powerful link-building strategies that will help you increase your website’s rankings and attract more visitors!
Table of Contents
Participate in Expert Roundups
Expert roundups are a great way to get exposure for your website and build links at the same time. A roundup is simply a blog post that includes a list of experts in a particular field or topic.
To participate in an expert roundup, you first need to find opportunities. You can do this by using Google search operators such as “keyword” + “roundup” or “keyword” + “experts”.
Once you’ve found some potential opportunities, reach out to the author of the blog post and let them know that you’re interested in contributing.
If they accept your contribution, simply write your answer to the question and include a link back to your website. This is an easy way to get high-quality, relevant links!
Pro tips:
- Use Haro to find expert roundup opportunities
- Reach out to bloggers with a personalized email
- Offer unique and insightful perspectives
HARO is one of the most straightforward ways to gain backlinks, if you know how to leverage the platform properly. With HARO, you simply sign up for an account, then you pitch HARO reporters who’ve shared callouts and are seeking quotes for their stories. If you stay persistent, you can gain lots of links this way.
Steal Competitors’ Links
One of the best ways to find link opportunities is to reverse engineer your competitors’ link profiles. Simply put, this involves finding out who is linking to your competitors and then trying to get a link from those same websites.
There are a few different ways to do this. For example, you can use a tool like Ahrefs.com or Majestic.com. Both will show you all of the websites that are linking to your competitors’ websites.
Once you have a list of potential link sources, reach out to the webmasters and ask if they would be interested in linking to your website as well.
Pro tips:
- Use competitor link analysis tools like Semrush.com or Moz.com
- Filter link sources by domain authority
- Reach out to link sources with a personalized email
Leverage Internal Linking
Internal links are simply links from one page on your website to another page on your website. These are a necessary component of every SEO strategy.
Internal links are a great way to build link equity and help search engines understand the structure of your website.
When creating new content, be sure to link back to relevant pages on your website. You can also add internal links to older blog posts or articles to drive traffic to newer pieces of content.
Pro tips:
- Link to relevant pages on your website
- Use keyword-rich anchor text
- Add internal links to older blog posts or articles
Get Listed in Resource Pages
Resource pages are simply lists of websites or resources that are relevant to a particular topic.
For example, if you have a website about dogs, you could get listed on a resource page about pet ownership.
To find resource page opportunities, simply use Google search operators such as “keyword” + “resources” or “keyword” + “links”.
Once you’ve found some potential opportunities, reach out to the webmaster and ask if they would be interested in adding your website to their list.
Pro tips:
- Use Google search operators to find resource page opportunities
- Reach out to webmasters with a personalized email
- Include a link to your best content when you reach out
Blogger Outreach
Blogger outreach is simply the process of reaching out to bloggers and asking them to link to your website.
To find bloggers that are relevant to your niche, you can use Google search operators such as “keyword” + “blog” or “keyword” + “blogs”.
Once you’ve found some potential targets, reach out and introduce yourself. Be sure to mention why you think their readers would benefit from reading your blog post. If they’re interested, they’ll link back to your website!
Pro tips:
- Look for blogging directories to find relevant blogs
- Use email lookup services to find contacts
- Create curiosity in your pitching message
Targeted Guest Blogging
Guest blogging is simply the process of writing a blog post for another website in exchange for a link back to your own website.
When guest blogging, it’s important to target high-quality websites that are relevant to your niche. A link from an irrelevant website will not have as much value as a link from a relevant website.
To find guest blogging opportunities, you can use Google search operators such as “keyword” + “guest post” or “keyword” + “write for us”.
Once you’ve found some potential targets, reach out and pitch your article idea. If they’re interested, they’ll allow you to publish your article on their website!
Pro tips:
- Use Google search operators to find guest blogging opportunities
- Make sure to pitch a relevant article idea
- Ask your contacts for contribution invites
Broken Link Building
Broken link building is a process whereby you find broken links on websites and then replace them with links to your own website.
Not only is this a great way to get high-quality links, but it’s also a great way to improve the user experience of the website you’re targeting.
To find broken link opportunities, you can use Google search operators such as “keyword” + “resources” or “keyword” + “links”.
Once you’ve found some potential targets, reach out and let them know about the broken link. Then, suggest your website as a replacement!
Pro tips:
- Reach out to webmasters with a personalized email
- Create in-depth, relevant content to pitch
- Use SEO tools to find broken link building opportunities
Unlinked Brand Mentions
An unlinked brand mention is simply a mention of your website or brand on another website without a link back to your own site.
To find unlinked brand mentions, you can use Google search operators such as “keyword” + “brand” or “keyword” + “site”.
Once you’ve found some potential targets, reach out and let them know about the mention. Then, ask if they would be interested in adding a link back to your website!
Pro tips:
- Use Google search operators to find unlinked brand mentions
- Reach out to webmasters with a personalized email
- Use tools like Mention to spot brand mentions
Give Testimonials
Giving testimonials is a great way to get link love from the companies you’re giving them to.
All you have to do is find companies that offer products or services relevant to your niche and then give them a positive review.
Be sure to include a link back to your website in the testimonial!
Pro tips:
- Look for companies that offer products or services relevant to your niche
- Give a positive review
- Write products reviews in form of blog posts and then pitch the company
Image Link Attribution
Image link attribution is a process whereby you find images you created on other websites without a link back to your own website.
To find image link opportunities, you can use Google search operators such as “keyword” + “image” or “keyword” + “photo”.
Once you’ve found some potential targets, reach out and let them know about the image. Then, suggest giving proper credit to your website!
Pro tip:
Final Words
Link building is a great way to improve your website’s ranking in search engines.
By using the strategies listed above, you can get more backlinks and improve your website’s visibility online!
Do you have any other link-building tips?
Let us know in the comments below!
If you found this post helpful, be sure to share it with your friends.
Thanks for reading!
With over 10 years of online marketing experience, Erik Emanuelli shares what he has learned to build a blog that rocks!
16 Responses
Hello Erik,
SEO plays a great role in driving targeted traffic that converts very well. Backlinks play an important role to rank your website on the search engine result pages. You have described everything in detail on how to create quality backlinks. Thanks for sharing it with us.
Regards,
Vishwajeet Kumar
Agreed, Vishwajeet. I’ve been putting a strong focus on link building lately (paused it for a bit because things got busy), and both of my sites have been seeing the benefits. It’s a strong factor in ranking your site and getting it in front of the right eyes.
Thanks for the positive feedback, Vishwajeet.
I’m glad you liked my contribution here!
Hi this is Palak
Very useful content overall. It will definitely helps.
Thanks
Thanks so much for the kind words. Glad you were able to find value in Erik’s advice. He’s a super talented guy!
The post was really amazing! Thank you so much for those pro tips. These strategies are really helpful. My outreach was little weak, however, the example gave me an idea of how to reach out to bloggers and create a good impression.
Outreach is a challenging thing that needs to be done delicately. It’s challenging to perfect, and even the most seasoned pros struggle now and then. Thanks so much for dropping by the blog!
You can’t imagine how powerful can be the blogger outreach strategy if done the right way.
Thanks for reading and stopping by, Elena.
Blogger outreach is super powerful, Erik. I agree completely!
Well I had already read this post very carefully, there are lots of way to get your website popular where SEO plays very important role, even you can’t imagine your website growth with SEO. As I am learning SEO since 3 to 4 year back, one thing that I noticed is if you have good knowledge about SEO than you can make your site popular.
SEO is a super important skill to learn. Businesses and bloggers that focus on SEO set themselves up for long-term success. You’re wise to focus your efforts on learning SEO.
I am a beginner in SEO. Thanks for sharing a piece of valuable information.
Thanks, David. Great to hear from you, and we appreciate the kind words!
Hey Erik!
A good read. I really like how you gave pro tips for every technique.
Link building is a daunting task but it needs to be done seriously.
I too have a blog post where I discuss about link building but one technique here is new to me. That is unlinked images. It is a smart one. When asking for image links, you are asking the author to give undue credit that you well deserve.
Definitely going to try this one, though not many people must have used my images, LOL.
Thanks for the insightful post. I have read your other articles and SEO and all of them are in-depth and actionable. Commendable work, Eric.
Ali from Infoverses
Hi Erik,
Expert round-ups look great. I’ve seen Minuca Elena’s awesome posts in the past. The conversion rate of broken link building is usually low – but if someone gets backlinks on a couple of well-established authoritative niche posts, it’s definitely better than guest blogging.
Creating linkable assets should be the priority. Everything else goes smoothly when the content library is there to support your outreach program.
Agreed. Focus on creating a handful of linkable pieces of content. As they begin to show up in search, if you’ve optimized them for conversions as well, you be well-positioned for growth.