Insights

With nearly three billion users, Facebook is the most popular social media site and also a leading advertising platform. The company gives you access to a large portion of the world’s population, detailed targeting, and an easy-to-use self-service platform — all at a relatively low cost. You can use Facebook ads to reach your potential new customers and grow your sales. Many business owners have used this platform quite successfully to gain high ROI. That said, new users to Facebook