Insights

Bill Gates authored an article titled “Content is King” in 1996. He projected that content would be “where the majority of the actual money” is on the internet. But is this marketing technique still relevant in 2023? After so many years of proclaiming content to be king, we can safely state that content continues to rule supreme, and if approached correctly, it has the potential to fundamentally revolutionize your brand’s capacity to reach consumers and deliver desired results. So, why