Insights

In today’s visually saturated world, where brands are vying for our attention at every turn, a well-designed logo can make all the difference. While others may think a logo is a mere aesthetic combination of shapes, text, and colors, there is more to it than meets the eye. Every logo’s stroke, curve, color, and contour carries a hidden meaning that can influence customer perception and, ultimately, customer behavior.  Among the numerous elements that make up a logo, typography stands tall