Insights

In today’s rapidly changing business landscape, understanding the customer journey has never been more essential. A firm grasp on this path, from awareness to purchase, can mean the difference between a thriving enterprise and one that struggles to keep pace. It’s the guiding force behind profitable growth and business longevity. Of course, to understand the minutia of growing your business, it’s important to understand the history of business itself, particularly in a post-industrial world. There are so many different ways