Insights

Types of marketing content to create at all levels of the buyer journey: You’ve read about it on blogs, heard it on podcasts, and watched it on videos. What? Excellent content is the secret ingredient that walks consumers through the stages of the customer journey into the sales funnel and drives conversions.  Remember, producing marketing content aims to engage and entertain your readers and prospective clients. But your readers and potential customers are at various levels of interest and knowledge.