Email marketing is one of the most effective ways to reach out to your customer base. According to a Statista study in 2021, there will be over 4.6 billion email users in 2025. This just means that email marketing will offer an even bigger opportunity in the future than it already does today.
There are many reasons why businesses choose email marketing to reach their audiences. Some of the benefits of email marketing include its cost-effectiveness and wide coverage. The latter can help you connect with potential clients or consumers for your business no matter where they might be.
But although email marketing may seem like the easiest way to reach your target audience, this strategy still requires a lot of effort from marketers who need to write emails that will be read.
If you’re looking to improve your email marketing efforts, one of the best things you can do is to use artificial intelligence (AI) technology. AI technology can help with different email marketing tasks so that you can ensure successful marketing campaigns. Here are some ways to implement AI in email marketing:
Having personalized emails is an excellent way to engage your subscribers. This means that every email sent out should have a personal touch. It’s not enough to send out generic emails, as this won’t get your message across. Instead, personalization increases engagement and improves response rates.
Using AI to personalize your marketing emails can help you achieve this goal. Personalizing emails involves using data about each subscriber to customize their content. AI can help you gather information about your subscribers such as age, gender, location, interests, and more. Using this data, you can then tailor your messages accordingly.
In one study by Campaign Monitor, emails that had personalized subject lines were found to increase click-through rates by up to 26%. The same report also revealed that personalized emails had a 760% increase in revenue compared to non-personalized emails.
It all comes down to how personalized emails will make your audience feel like you are talking directly to them. They feel more inclined to respond because they know that you’ve taken time to understand them and what they want.
Automating processes and workflows in your email marketing campaign is also another great way to save time, resources, and money. Implementing AI allows you to automate repetitive tasks. It takes care of the mundane administrative activities so that you can focus on other things in your marketing campaign, like writing optimized copy that connects with your email recipients.
With automation, you don’t need to send out all your emails manually. Instead, you need to set up rules which dictate what happens next in your marketing process.
Here are some of the email marketing strategies that can be automated with AI:
- Creating new lists based on previous interactions with your customers
- Sending out automated follow-ups for abandoned carts or sales
- Updating list memberships
- Automatically sending out newsletters
- Scheduling outbound campaigns to specific times
- Reminding users of upcoming events
Here’s an example of how you could set up automation for your email campaigns. This is an example using the HubSpot platform, but there are a number of excellent email marketing tools that allow you to use automation functions.
- Content curation
Content curation is another way to make sure that your subscribers receive relevant information. If you want to keep your readers interested in reading your email marketing efforts, you need to provide them with fresh and interesting material. Artificial intelligence can help you find related articles and posts that are highly engaging and shareable.
In the same Campaign Monitor study that was previously mentioned (in number 1), they also said that 74% of online consumers are frustrated when it comes to getting irrelevant emails from marketers. These emails don’t have anything to do with their interests or preferences. As a result, they don’t read these emails or even unsubscribe from the mailing list altogether.
You can use AI to search through blogs, news sites, magazines, and other online sources to find content that would interest your audience. For example, if you sell health care insurance products, you might want to look into finding articles that discuss the latest trends in health care.
You can then use those ideas to create unique blog posts for your own site. This helps your followers stay up to date with current affairs while still promoting your product. With AI in email marketing, you can easily identify the best content that your target audience likes and shares.
- Data analysis
Data analysis is essential when it comes to your ability to gain insights into your email marketing. Having access to accurate data gives you the opportunity to analyze how well your campaigns are performing. This helps you determine whether changes need to be made to future campaigns. The data you collect should include metrics such as open rate, bounce rate, number of clicks, and conversions.
With artificial intelligence in email marketing, it becomes easier to collect data about your subscribers’ behavior. This includes everything from clicks to opening emails, to even being able to analyze specific on-site activities with some email and automation tools.
By analyzing this data, your marketing team can gain insights into what works and what doesn’t work for your business. Afterward, you’ll be able to pinpoint why certain messages aren’t converting and adjust accordingly. In the long run, this helps your business save money because you’re not putting resources into ineffective campaigns.
- Conversion and Click-Tracking
Conversion tracking is one of the most important aspects of any email marketing campaign. After all, if you aren’t getting results, then why bother?
AI in email marketing makes conversion tracking much easier. There are tools that marketers can use to track conversions and measure ROI. These tools allow you to see exactly who opened your emails, and what actions they took afterward.
From there, you can get more detailed reports on your subscriber’s activity. For instance, you may want to know how many people clicked on links within an email, or how many people bought products after seeing a particular offer. This further helps create more effective marketing campaigns that contribute to your company’s success.
Another way you can implement Artificial intelligence for conversion and click-tracking is to know what kind of content converts best. You can also find out which content converts the most, and which ones don’t. With this data, you can improve your product line, and make sure it’s always converting well.
For example, a study by Martech Advisor back in 2017 showed that adding videos to landing pages significantly increased click-through rates. This showed as much as a 300% increase when compared to other types of content such as text only.
Videos also tend to be shared across social media platforms at higher rates than other forms of content (such as photos). With artificial intelligence tracking this kind of information, you will be able to identify trends and patterns that help you better understand your audience.
Segmentation is another key aspect of successful email marketing. It lets you pick and choose who receives your messages. You can segment your list so that only people who meet a certain criterion will receive your message.
According to a study by the Content Marketing Institute in 2020, 87% of marketers use email marketing to distribute their content, making it the second-most popular content distribution channel. In addition, the same study also mentioned that email marketing software is one of the top technologies B2B organizations use to assist with content marketing.
This could mean choosing people who live in a certain location, or who recently purchased something from your website.
You can even segment your list by their interests. Segmentation allows you to send different types of content to specific groups of people. Implementing AI can help you select the right recipients for your messages based on their preferences.
One way to integrate AI in email marketing to segment your audience is by selecting recipients based on their actions. For example, if someone has downloaded your eBook, you can target them again in future emails with an offer related to your product.
This way, you reach out to the right person at the right time. The more information you have about your customer, the better you can personalize your communications.
- Email scheduling
Scheduling emails is a marketing strategy that some marketers may tend to overlook. You don’t want to send emails at random times and expect them to perform as expected. Instead, you should schedule your emails according to your goals.
AI can help you plan out your email marketing strategies and schedule your emails accordingly. Once you have a good idea of when your prospects are active, you can set up automated emails to go out at those times. This means that you won’t have to worry about sending emails at inconvenient times, which can lead to lost sales.
According to Statista in 2017, 49% of consumers said they prefer to receive emails on a weekly basis. If you’re targeting this audience, you should definitely consider scheduling your emails for the same time every week. Otherwise, it could seem like you’re spamming them. This can lead to lower open rates and unsubscribes.
The Bottom Line
Implementing artificial intelligence in email marketing can help you reach your marketing goals. As mentioned above, AI in email marketing has several benefits such as helping you achieve better conversion rates, more engaging content, and increased ROI. With the right AI tool, you can guarantee success for your marketing campaigns and for your company.
Kat writes articles with the hopes of reaching out to more people. Her writing is focused on lifestyle, science, and smart hacks, that will definitely (well, hopefully) be useful to her readers.