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A Detailed Guide to Using SVG Icons in Your Marketing

svg icons in web design

When you’re starting to create your own brand identity, you must understand the benefits of SVG icons. It’s the most popular way to create high-quality iconography and is a quick, free, and easy way to create web banners, add icons to bulleted lists on flyers and your website, or even create a custom logo.

But do you know what SVG icons are and how they work?

What is the best practice when you use them?

And which type of icon should you choose for your project?

This article will provide you with the solutions to your questions.

Icons are a great way to categorize and represent information using a simple graphic, and they are also easy to customize. This increases their usability in different situations.

However, if you are unaware of their functionality and how SVG icons work, they can be difficult to use.

SVG icons have become a very popular and effective way to display your logo, pictures, and other artwork, as well as add icons to your site in various sections. This tag is easy to use on almost all platforms. However, using long tags can be difficult and time-consuming to use when creating beautiful designs. In this post, we will go over how to use SVG icons so you can create your own short or long tag based on your needs.

With the rise of SVG icons, designers have come up with various ways to utilize them. What is an SVG icon?

Let’s dig deeper into the subject and look at some tips on using SVG icons to create professional-looking logos or web pages that look amazing!

  • What is SVG? 

SVG is a file format used to create images and other vector-based graphics in the web world. SVG is currently the most popular format used by web designers to create online content. But there are lots of other formats available today as well. In this piece, we will focus solely on SVGs.

An SVG is a free, open-source graphics format developed by the W3C that provides a way to display very high-resolution images and graphics on the web. SVG is being used in many websites and applications today.

Image: SVG icon examples – Source

A vector image with a .svg extension is a file format used by some smartphone applications. When using an SVG icon, you can use Inkscape to convert the image into vectors and then use the system’s vector drawing tools to create the final graphic. With this quick tutorial, we will cover how to create text and buttons in your SVG files using Inkscape.

It’s an XML-based format developed to make it easier for designers, artists, and photographers to create digital imagery. SVG files are optimized for Web pages and are intended to be used in various forms of digital media such as online ads, e-books, ads on blogs, and other types of digital content. SVG can be used as a template for other graphic formats like PDFs or even pictures.

  • How to Design SVG icons using Illustrator

SVG icons are a great way to create the look of a traditional icon in a web-friendly format.

Over the years, we have seen that free SVG icons have become extremely popular with designers and developers who use the popular web-based software Adobe Illustrator. SVG is a file format that can be used to create vector graphics like illustrations, logos, and websites.

The file format is based on a shape and you can easily resize, adjust, and change the size of your designs in real-time. Because SVG files can be scalable, they can be rapidly modified to fit any screen that you are using.

Let’s have a look at how to design SVG Icons using Illustrator:

Simple shapes:

Overly complex SVG Code can create an SVG image that isn’t clean-looking. The reason is that some of the elements might get overcrowded, giving it a messy look especially when the size of the image is reduced. To overcome this type of issue, the vector shapes need to be simple. Simple design not only gives the SVG icons a clean look but also makes the loading speed fast.

Stroke alignment:

The ability to depict a stroke in the center, inside, or outside of a particular vector route is known as stroke alignment.

Stroke-width, stroke-line cap, stroke-line join, stroke-miter limit, stroke-dash array, and other parameters in the SVG specification can be used for strokes. Unfortunately, stroke alignment is not one of the features that are supported.

When developing icons that will be exported to SVG format, this imposes some limits. It may be a huge letdown if you create hundreds of icons with strokes aligned to the inside and outside of pathways, only to discover that when you export them to SVG, they’re all aligned to the center. Although it may seem simple, the solution is to just avoid utilizing stroke alignment at all.

What about artboards?

You’ll almost certainly be developing multiple icons if you’re creating an icon set to sell on marketplaces or custom icons for a specific project. With much more than 10 icons, though, producing different Illustrator files for each one would be a headache. In Illustrator, you may use Artboards to keep icons from the same group together.

Video: Creating artboards in Illustrator

It also makes it easier to save the production-ready icons as individual .svg files later on.

After you’ve built up your document with each icon on its own Artboard, all you have to do now is save as SVG and select Use Artboards. You may also rename the Artboards with something that explains its icon if you prefer to keep things orderly and neat (ie. star, heart, document, folder, etc.).

  • How to use SVG icons in your design

Vector icons have become a popular way to create compelling websites and apps. These icons come in a wide variety of shapes, sizes, and colors, making them extremely versatile.

There are also many different types of SVG icons available, including the popular Adobe Illustrator® Vector format. SVG icons are often used for business logos and web graphics. Like any great tool, SVG files can be used for many different purposes. For example, you can use it to create a logo for your business or website, an icon for your product, or even an entire website theme!

Image: Award-winning website from Snickerdoodle that leveraged SVGs – View Website

Icons and logos for websites.

SVGs are frequently used by designers to display website icons such as buttons, as well as company logos. Because this file type can scale up and down without losing quality, it’s great for visuals that need to show in various places and in a variety of sizes.

Illustrations and infographics

Search engines like Google can understand text-heavy charts and graphs thanks to the inclusion of XML within SVG files, which can aid with search engine optimization. Because Google can detect terms within SVGs, a webpage’s rank in search results could be boosted. SVGs also feature animation, which can help make web pages even more entertaining.

  • What are the advantages of SVG icons?

SVG icons are awesome! They’re expected to be the best way to create digital assets for many years to come. SVG icons allow you to quickly and easily create custom designs, logos, etc. using just a few clicks. They even work with any platform (like Windows, Mac, and Linux) that supports SVG graphics.

The SVG file format works on all devices and browsers. It is more portable than other formats such as PDF, JPG, JPEG, PNG, and GIF. It’s also free to download and has no limitations on its file size which makes it a great option for designers who need to create an infinite amount of images. By using SVG icons you will be able to get the same look and feel like any other design element in your design.

This is a growing trend in the graphic design industry. This type of icon is very useful for creating icons that represent a website, application, or other product.

SVG icons can be used to create a one-of-a-kind style and design. For example, Icons in an SVG format can be easily customized to fit different web applications and services. In this blog post, we will take a look at the advantages of using SVG icons and hopefully, you will come up with some ideas on what you can do with them!

They offer a host of advantages such as clean and easy-to-use design, faster file sizes, better performance, and more compact files. With these icons, you can leverage your existing skill set to bring your designs to life. SVG icons are made up of multiple parts that make it easy to create new icons with very little effort.

SVG icons are a great way to create custom, professional-looking logos and designs. They are free to download and use, and they look great in any type of document.

  • Conclusion

It’s no secret that SVG icons are one of the most popular formats for web design. But what are they and how can you use them to your advantage?

As a designer, you’ll be familiar with the basic structure of an SVG file. SVG files are designed to be scalable with the use of an <svg> element.

In fact, your browser will automatically resize a browser window for you once it’s been opened. SVG icons are used in an identical way as an SVG file but don’t need to be opened in an editor. Because they work in the browser, they’re also perfect for mobile devices that don’t have hard-copy v

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