Insights

In today’s fast-paced digital world, the average attention span of people is shrinking, and capturing your audience’s attention is getting more and more challenging. As a marketer, you must grab your audience’s attention and keep it—or risk them looking right past your ad. This is where micro-content comes into play. Micro-content refers to bite-sized pieces of content that are short, engaging, and easily consumable. From social media captions to short tweets, from YouTube shorts to Instagram reels, micro-content is gaining