Gaenzle-Marketing

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comparison - soccer teams on fussball court
Articles
Ann Smarty

How to Write a Useful Product Comparison Article

In case you are stuck, here’s a great idea for your next article: Compare two or more products (or tools or apps or books) in your niche. You’ll see a huge difference! Comparison posts have been a big part of many people’s shopping habits these days. They are a useful way to make sure you are getting the best possible item before you waste the money on a potentially faulty (or just not quite right) product. Product comparison posts are

brand voice
Articles
Ann Smarty

Maintaining Your Voice in Branded Publishing

Developing a recognizable voice for your brand is all about balancing creativity with consistency. Your brand voice doesn’t necessarily have to be predictable; it just has to be solid. Making this a reality, however, can be a challenge. In this article: Maintaining a strong voice throughout your brand content is an art. You’re likely working with several different writers, on different platforms, on different subjects, and so the road to consistency isn’t always straightforward. So what’s the solution? Here’s why

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