Gaenzle-Marketing

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storefront design at Christmas time
Digital Marketing
Kat Sarmiento

The Art of Visual Merchandising: Techniques to Boost Sales and Enhance Customer Experience

If you’re looking for ways to make your business stand out from the competition and boost sales, then maybe it’s time to finally look into visual merchandising. While having a clean and organized store is important, creating an attractive and engaging environment can make all the difference in catching a customer’s eye and encouraging them to make a purchase.  In this article, we’ll explore the art of visual merchandising and provide strategies to boost sales and enhance the customer experience.

Artificial intelligence
Articles
Kat Sarmiento

Is AI Marketing Good For Your Business?

Artificial intelligence (AI) hasn’t just begun to spread to every facet of the business. It is already everywhere. From logistics to accounting, pretty much everything digital uses some sort of AI in its workflow. Take a good look at your process, and you’ll start to notice just how much AI has infiltrated all of everyday life. Of course, if you’re asking about the benefits of AI for business, then it’s safe to assume you’re not utilizing it to the fullest.

business professional
Articles
Kat Sarmiento

How to Create Amazing Automated Emails to Move Prospects Along Their Journey

Even amid the rise of new technologies and digital tools, the dominance and relevance of email remain unwavering, especially for businesses. Today, it still consistently tops the list of best and most-preferred channels for marketing conversions. However, admittedly, while email can be totally effective as a communication channel, it can be tedious and time-consuming. So, how do we optimize our communication strategies? Email automation 101 Email automation is a marketing tactic that leverages artificial intelligence and other technologies. Marketers or

highlights concept of email and AI
Articles
Kat Sarmiento

7 Ways to Implement Artificial Intelligence in Email Marketing

Email marketing is one of the most effective ways to reach out to your customer base. According to a Statista study in 2021, there will be over 4.6 billion email users in 2025. This just means that email marketing will offer an even bigger opportunity in the future than it already does today. There are many reasons why businesses choose email marketing to reach their audiences. Some of the benefits of email marketing include its cost-effectiveness and wide coverage. The

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