Gaenzle-Marketing

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Articles
Katie Pierce

Unlocking Employee Potential: Strategies for Motivation and Increased Productivity

In today’s competitive business environment, it’s no secret that one of the key factors to getting ahead is having a motivated and productive workforce. After all, employees are the lifeblood of any organization, and their enthusiasm, energy, and creativity can be the key drivers of innovation, growth, and success in any business.  But while having motivated and productive employees sounds great in theory, it’s often a challenge to figure out how to get the most out of each individual. And

typography in logo design
Articles
Katie Pierce

The Psychology of Typography in Logo Design: How Font Choice Influences Perception

In today’s visually saturated world, where brands are vying for our attention at every turn, a well-designed logo can make all the difference. While others may think a logo is a mere aesthetic combination of shapes, text, and colors, there is more to it than meets the eye. Every logo’s stroke, curve, color, and contour carries a hidden meaning that can influence customer perception and, ultimately, customer behavior.  Among the numerous elements that make up a logo, typography stands tall

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Articles
Katie Pierce

From Pitch Deck to Blog Post: The Power of Content Marketing in Private Equity

Today’s digital landscape is abundant with information. With attention spans getting shorter by the minute, we’re seeing more companies and brands turn to content marketing as a powerful tool to communicate their value proposition, establish thought leadership, and engage potential investors. Private equity firms are definitely no strangers to this.  This deep-dive article explores the significance of content marketing in the private equity industry, its benefits, and how pitch decks can be leveraged to create compelling blog posts and other

tickets for event
Articles
Katie Pierce

From Clicks to Attendance: Boosting Event Attendance Through Digital Marketing

Planning an event can be an exciting experience. But what’s not so exciting is the disappointment of low attendance after all the hard work you’ve put into it. Luckily, in this digital age, you can turn those clicks into actual attendees with the power of digital marketing.  In this article, we’ll provide you with several tried and tested tips to leverage the power of digital marketing to boost your event attendance.  What Is Digital Marketing? Digital marketing is the modern-day

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