Insights

Types of marketing content to create at all levels of the buyer journey: You’ve read about it on blogs, heard it on podcasts, and watched it on videos. What? Excellent content is the secret ingredient that walks consumers through the stages of the customer journey into the sales funnel and drives conversions.  Remember, producing marketing content aims to engage and entertain your readers and prospective clients. But your readers and potential customers are at various levels of interest and knowledge.

Congratulations, you’ve completed your website content audit—a profound step toward improving your content optimization strategies for better marketing results. You’ve determined what’s working and what’s not to ensure that content aligns with your entire content marketing strategy and goal.  What’s next? It’s time for the real magic—transforming your content audit data analytics into actionable strategies to boost ROI. You can breathe new life or maximize your content impact by harnessing the power of the audit findings. It helps you boost