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Beyond Patents and Trademarks: Exploring Lesser-Known Aspects of Intellectual Property Protection

In the contemporary world, IP is an essential asset that embraces ideas or works of intelligence from invention through art, content creation, and processes to symbolism and signs. Patents and trademarks are widely known forms of IP protection; however, they convey much more than the conventional pathways. This article reveals the lesser-known aspects of IP protection that are important when protecting inventive and creative products. When we explore these lesser-known elements, we discover that the whole terrain of IP protection

digital fraud and scams
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Safe and Sound Marketing: Shielding Strategies Against Digital Fraud

In today’s digital and interconnected world, the potential for business growth is immense. But let’s face it—with the perks of the online world come risks, and one of the biggest threats is digital fraud.  Just imagine navigating through the vast online market only to find your business identity swiped by unseen adversaries. It’s the harsh reality of ransomware, phishing attacks, and business identity theft—all dangerous games that can mess with your finances and stain your reputation. In this article, we

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Customer Journey: How to Drive Profitable Business Growth

In today’s rapidly changing business landscape, understanding the customer journey has never been more essential. A firm grasp on this path, from awareness to purchase, can mean the difference between a thriving enterprise and one that struggles to keep pace. It’s the guiding force behind profitable growth and business longevity. Of course, to understand the minutia of growing your business, it’s important to understand the history of business itself, particularly in a post-industrial world. There are so many different ways

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