Gaenzle-Marketing

Case Study: Event Promotion Success

New Website and Increased Attendance for Explore Retirement Living

Explore Retirement Living is a collaborative of 17 retirement communities in or around Lancaster County, Pennsylvania. Each year, the collaborative looks to attract attention to Lancaster as a top location to retire to boost new residents at each community.

The project kicked off with a full website redesign to enhance the look and feel, but also to create a site with a user-friendly interface for the team. Our talented web designers and copywriters created a new site optimized for both search and conversions. This resulted in increased event attendance and a boost in new residency.

Read on to find out more about the project and the results Explore Retirement Living saw from our efforts.

Putting Explore Retirement Living on the Map

Boost in Leads Through Website

We designed a new website, created and executed an editorial strategy, ran digital ad campaigns, and ultimately saw a major life in website traffic. This new lift in traffic lead to a major increase in inquiries about the communities and the annual event coming through the website.

215% increase in website traffic. 150% increase in leads through the website.

Organic Search Improvement

After redesigning Explore Retirement Living's website and create new, search-optimized website copy, the collaborative of retirement communities saw a major lift in organic traffic due to improved visibility for important keywords.

Rise to page one of search results for several important local keywords. 76% increase in organic traffic. 

Social Media and Blog Growth

Our team created and executed a social media and editorial strategy. This included increased blog post production along with improved and more efficient social media publishing. These efforts led to a major boost in engagement, sharing, and other key results.

Social media followers grew by 75% on Facebook. Blog traffic increased by 250%. 

Skip to content