Gaenzle-Marketing

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Relationship between keywords and webpages word cloud analogy in seo
Articles
Iwundu Christopher

Understanding the Relationship between Keywords and Webpages and Importance for SEO Success.

If you’re an SEO, online marketer, website developer, business website owner, or anything in between, you must have heard about keywords so much that it seems the only thing SEO is about. Over the years, keywords have played a crucial role in SEO and are critical to page optimization. While a lot is often said about keywords, it can still be challenging to understand how they relate to web pages and why understanding their relationship is essential. Keywords are important

comparison - soccer teams on fussball court
Articles
Ann Smarty

How to Write a Useful Product Comparison Article

In case you are stuck, here’s a great idea for your next article: Compare two or more products (or tools or apps or books) in your niche. You’ll see a huge difference! Comparison posts have been a big part of many people’s shopping habits these days. They are a useful way to make sure you are getting the best possible item before you waste the money on a potentially faulty (or just not quite right) product. Product comparison posts are

gears working together
Articles
Anthony Gaenzle

Collaboration in Marketing: Forming Partnerships to Grow Your Brand

A while back, I wrote an article for the Content Marketing Institute blog highlighting four key collaborative relationships that every marketer should build to succeed. In the article, one of my points mentioned creating new allies. What I was referring to was the creation of mutually beneficial relationships with complementary companies, industry associations, influencers, bloggers, and others to increase your marketing’s reach and connect with your audience – and expand that audience. I’d like to elaborate on that concept a

people using laptops at a desks
Articles
Anthony Gaenzle

The Power of Collaboration: Creating Partnerships with Other Bloggers to Grow Your Audience

Blogging can be a lonely journey. It takes time, dedication, and hard work to create content that resonates with your audience. That’s why actively seeking opportunities to collaborate with other bloggers and influencers in your niche is so important. Working with other bloggers can help you (and those other bloggers) increase visibility, reach more people, and grow your blog faster. Let’s explore how you can create strategic partnerships with other bloggers. Find People Who Share Your Values & Interests The

closed locked door
Articles
Ryan Biddulph

Why Being Closed-Minded Hurts Your Blogging Career

I enjoy scanning my travel photos and travel videos from time to time. I recently watched a video I recorded from September 2020 in the Adirondacks of upstate New York. While walking through this vast wilderness of 6 million square acres – 1/5th the size of England – I noted something odd. Someone strong snapped a 30-foot tree at its base and placed the tree teepee style against another tree, the base being positioned in the middle of the trail.

blogging on laptop
Articles
Ryan Biddulph

Do You Ask for Blogging Help?

Ego serves as your biggest blogging enemy. Ego rarely if ever asks for blogging help, especially when blogging help is most needed. Bloggers who allow ego to call the shots rarely if ever ask for help until it’s too late. Being too deep in a blogging hole of struggle and failure almost always results in quitting. Wise bloggers nudge their ego to the side, humble themselves and ask for help. Ask for blogging help if struggles arise. Be open. Why

blogging tips
Articles
Anthony Gaenzle

Maximizing Content Production: How to Attract Quality Guest Bloggers

As a marketing director, blogger, or business owner, you know how important it is to have high-quality content on your website. The content you create for your site helps build trust with your readers, boosts SEO, and keeps people engaged with your brand. Finding the time and resources to generate fresh content for your website, however, can be a challenge. That’s why allowing guest bloggers on your site can be such a great option. Not only will it help you

21 Effective Marketing Tactics to Increase Sales
Articles
Vishwajeet Kumar

21 Effective Marketing Tactics to Increase Sales

In today’s competitive business landscape, the success of any company hinges on its ability to consistently generate sales. To achieve this, businesses must employ effective marketing tactics that not only attract potential customers but also convert them into loyal buyers. In this blog post, we will explore a comprehensive guide to various marketing strategies and tactics that can help boost your sales. From digital marketing to traditional methods, we’ll cover a range of techniques to help you develop a winning

blogging at desk
Articles
Anthony Gaenzle

How Does Blogging Help Grow Your Business: Five Key Benefits

As any marketing director worth their salt knows, blogging is an incredibly powerful tool for growing your business. But why? What does having a blog do for you that other platforms don’t? In this blog post, we’ll explore five of the top reasons why starting a blog can help you grow your business and offer a few tips to help you get started. Let’s dive in. Establish Yourself as an Industry Leader & Authority By selecting the right niche and

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