gears working together
Anthony Gaenzle

Collaboration in Marketing: Forming Partnerships to Grow Your Brand

A while back, I wrote an article for the Content Marketing Institute blog highlighting four key collaborative relationships that every marketer should build to succeed. In the article, one of my points mentioned creating new allies. What I was referring to was the creation of mutually beneficial relationships with complementary companies, industry associations, influencers, bloggers, and others to increase your marketing’s reach and connect with your audience – and expand that audience. I’d like to elaborate on that concept a

content marketing
Patrick R. Keenan

How to Launch Your Online Career with Content Marketing and Brand Building

In the rapidly evolving landscape of work, the traditional 9-5 job is undergoing a profound transformation. The rise of technology, coupled with the global shift towards digitalization, has opened up unprecedented opportunities for individuals seeking alternatives to the conventional office grind. Now, more than ever, people are reimagining their careers and choosing the liberating path of online work. Gone are the days when a stable job meant being tethered to a desk from 9 to 5. The gig economy, freelancing,

marketing professional at keyboard
Content Marketing
Lisa Sicard

Why Content Marketing is Not Just One Thing – It’s a Content Combo

Content marketing is just not writing blog posts that are SEO friendly. Of course, it is that but with many other variables. Today more than ever, businesses are turning to content marketing to acquire new customers and increase sales. It is becoming as popular as ads were years ago. People are tired of being sold to everywhere they go, especially online. So exactly, what is Content Marketing? Content Marketing Definition: Content marketing is a type of marketing that involves the

brand voice
Ann Smarty

Maintaining Your Voice in Branded Publishing

Developing a recognizable voice for your brand is all about balancing creativity with consistency. Your brand voice doesn’t necessarily have to be predictable; it just has to be solid. Making this a reality, however, can be a challenge. In this article: Maintaining a strong voice throughout your brand content is an art. You’re likely working with several different writers, on different platforms, on different subjects, and so the road to consistency isn’t always straightforward. So what’s the solution? Here’s why

AI in marketing
Lisa Sicard

Leveraging AI To Improve Your Content Marketing Today and Beyond

Leveraging (AI) Artificial Intelligence is becoming increasingly prominent in the world of content marketing. As technology advances and AI becomes more commonplace, it’s essential for marketers to understand how they can leverage AI to help them optimize their content marketing strategies. Here is a quick overview of how you can learn to leverage AI to improve your content marketing today and beyond. Data-Driven Content Creation Leveraging AI Content creation is one of the most important aspects of any content marketing

closed locked door
Ryan Biddulph

Why Being Closed-Minded Hurts Your Blogging Career

I enjoy scanning my travel photos and travel videos from time to time. I recently watched a video I recorded from September 2020 in the Adirondacks of upstate New York. While walking through this vast wilderness of 6 million square acres – 1/5th the size of England – I noted something odd. Someone strong snapped a 30-foot tree at its base and placed the tree teepee style against another tree, the base being positioned in the middle of the trail.

cross country journey national park
Moss Clement

11 Types of Marketing Content for All Stages of The Customer Journey

Types of marketing content to create at all levels of the buyer journey: You’ve read about it on blogs, heard it on podcasts, and watched it on videos. What? Excellent content is the secret ingredient that walks consumers through the stages of the customer journey into the sales funnel and drives conversions.  Remember, producing marketing content aims to engage and entertain your readers and prospective clients. But your readers and potential customers are at various levels of interest and knowledge.

Anthony Gaenzle

17 Pros Offer Tips to Create a Killer Website Fueled by Content

Whether launching a new business or redesigning your website to improve your brand’s online presence, building a website shouldn’t be done on a whim. Your website is where you promote your brand, create lasting relationships with your customers, and convert new business. It’s the face of your brand and where you build your content kingdom.  Failing to get your website design and content right the first time can negatively affect your business. A poorly designed and badly optimized website can

content communication
Anthony Gaenzle

How to Create Consistent Tone and Voice for Your Brand’s Content Marketing

Content marketing is a great way to reach more customers and build your brand. However, it’s important to remember that content marketing isn’t just about producing lots of content. Effective content marketing is also about adding value for your audience and developing and maintaining a consistent tone and voice throughout all of your content. By consistently adding value for your audience and having a unified tone and voice across all of your content, you can create more effective content that

Skip to content