mcdonalds example of minimalism in advertising
Janella Malapad

Minimalist Magic: How Does Simplicity Work in Advertising Design 

Source Imagine you’re at a party. The music’s blaring, people are chatting, and there’s a whole lot of action happening. If someone says something, you’re not keen to understand it, much less act on something for it.  If it’s a quiet room and suddenly you hear a single piece of music, you’re drawn towards it, right? If interested, you search the songs online, you read the lyrics, and add it to your playlist.   This is what minimalism does in advertising,

multimedia on tablet screen
Donna Maurer

Finding the Right Media Partners for Your Business: Tips and Best Practices

Photo by pexels Whatever industry your business is in, marketing and digital media play a significant role in helping it grow. Almost every company thrives on gaining new customers, increasing their client base, and retaining them through a loyal, trusted relationship and good connections.  Taking on a media partner is one of the best ways a business can help gain a leg up on the competition and utilize expertise directly related to your advertising, campaigns, and marketing efforts. Finding a

facebook advertising
Mayra Joshi

Step-by-Step Guide to Advertising on Facebook

With nearly three billion users, Facebook is the most popular social media site and also a leading advertising platform. The company gives you access to a large portion of the world’s population, detailed targeting, and an easy-to-use self-service platform — all at a relatively low cost. You can use Facebook ads to reach your potential new customers and grow your sales. Many business owners have used this platform quite successfully to gain high ROI. That said, new users to Facebook

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