Gaenzle-Marketing

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Content Marketing
Shubham Rajpara

Podcasting: The Salt to Content Marketing Success in 2023 & Beyond

In recent years, podcasting has emerged as an effective yet rather unexplored channel for companies looking to improve their content marketing strategies. Thanks to the rising popularity and expanding listener base of podcasts, businesses now are realizing the potential of leveraging podcasts to effectively engage with their target audience. Why should businesses consider podcasting? Over the past few years, there has been a notable rise in the podcasting ecosystem. Gartner, in their reports, estimates that there are more than 1.75

Articles
Kevin Ruef

From B2B to B2G: Navigating the Shift in Sales Strategy

Crafting an exceptional product or service demands dedication and resources. But for those companies that commit to the process, they’ll find themselves in a better position to stand out in a competitive arena with a unique value proposition, significantly increasing their chances to attract and secure new business opportunities. However, when the time comes to start exploring the market, these businesses must recognize the distinct dynamics of selling to businesses as opposed to government entities. Understanding the subtleties of each

email marketing surveys
Articles
Cindy Mielke

Effective Ways to Spot Patterns in Email Addresses and Reduce Survey Errors

When conducting market research for your marketing and advertising efforts in today’s data-driven world, collecting and analyzing accurate information is imperative. Surveys are critical in this process, providing valuable insights into consumer behavior and market trends. However, the effectiveness of these surveys hinges on the validity of the responses received. Fake email addresses can lead to significant errors in the collected data, impacting the accuracy of survey results. They can also increase the cost of conducting surveys as companies are

voice search
Articles
Rachel Valentine

Voice Commerce: The Future of Voice-Enabled Shopping and Its Impact on Web Development

We’ve become a society of text and emails. Most people prefer to interact with quick messages over phone calls, but at some point, we get on the phone or leave an audio message because talking is more convenient for a lot of information. Sometimes, people prefer to speak and be heard – which is the core of the trend of voice commerce. We enjoy the ease of using a voice assistant like Apple’s Siri or Google Assistant and other voice

woman starting a journey
Articles
Regi Publico

Customer Journey: How to Drive Profitable Business Growth

In today’s rapidly changing business landscape, understanding the customer journey has never been more essential. A firm grasp on this path, from awareness to purchase, can mean the difference between a thriving enterprise and one that struggles to keep pace. It’s the guiding force behind profitable growth and business longevity. Of course, to understand the minutia of growing your business, it’s important to understand the history of business itself, particularly in a post-industrial world. There are so many different ways

business open sign
Articles
Anthony Gaenzle

8 Tips for Making Your Small Business Shine Online

As the owner or head of marketing of a small business, it can be hard to know where to start when it comes to creating an online presence. But the fact of the matter is, you desperately need to have one if you plan to stay afloat in today’s digital ocean. It’s easy to feel overwhelmed and not even know where to begin. But fear not, we’ve got your back. We’ve helped a ton of small businesses grow their brand

tree growing large
Articles
Anthony Gaenzle

The Savvy Marketing Agency’s Guide to Wild Growth in 2024

As a major player in the decision-making process at your web design or marketing agency, you have a lot on your plate.  You love your current clients and do all you can to help them grow.  In addition to that, however, you need to make choices that supercharge your agency and lead to agency growth.  If you don’t focus on finding ways to execute to make that happen, things can quickly turn for the worst. You could lose your job,

SMS Marketing
Articles
Alex Alabiso

SMS Marketing Trends Every Local Business Marketer Needs to Know

In today’s digital age, where people are inundated with marketing messages across many platforms, the humble SMS (Short Message Service) has emerged as a surprisingly effective way to reach customers directly and promptly. Unlike other methods that often get lost in the noise of social media feeds and crowded email inboxes, SMS messages are typically read within minutes, making them a valuable tool for local businesses. Since most people carry their mobile phones everywhere, SMS marketing offers a unique advantage

Mailbird Email Marketing
Articles
Anthony Gaenzle

Mailbird Review: Is Mailbird the Best Email Client Option for Your Business? 

Managing multiple email accounts and collaborating across the company is a challenge many businesses face. Mailbird was created as an alternative to current email client options on the market and is designed to help businesses and individuals eliminate the hassles and confusion that can come with managing multiple accounts.  In this review, we’ll take a look at some of the key features of Mailbird, check out the pricing, and dig into what you can expect if you opt to use

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