Gaenzle-Marketing

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website conversions
Articles
Ivy Attie

How to Boost Your Website Conversions Using Images

Have you ever wondered why your website lacks enough visitors despite a brilliant content strategy? In the saturated world of digital marketing, your business must have a robust online presence. After all, your competition is tough, as 71% of brands these days have a website.  Your site must be captivating and enthralling to stand out among the crowd and leave a lasting impression on users. Incorporating visuals in your website can do just this for your business and much more! 

website designer in office
Articles
Anthony Gaenzle

Web Design and Graphic Design: Working Together to Create the Perfect Online Experience

You’re about to jump into redesigning your website. It’s served its purpose for a few years now, but it’s time for an upgrade.  The design, the style, the user experience are all out-of-date. Your biggest competitor just gave their website a makeover, and it puts your site to shame.  You want your site to both look amazing and perform at top levels. To make that happen, you’ll need to find the sweet spot where web design and graphic design intersect. 

mcdonalds example of minimalism in advertising
Articles
Janella Malapad

Minimalist Magic: How Does Simplicity Work in Advertising Design 

Source Imagine you’re at a party. The music’s blaring, people are chatting, and there’s a whole lot of action happening. If someone says something, you’re not keen to understand it, much less act on something for it.  If it’s a quiet room and suddenly you hear a single piece of music, you’re drawn towards it, right? If interested, you search the songs online, you read the lyrics, and add it to your playlist.   This is what minimalism does in advertising,

typography in logo design
Articles
Katie Pierce

The Psychology of Typography in Logo Design: How Font Choice Influences Perception

In today’s visually saturated world, where brands are vying for our attention at every turn, a well-designed logo can make all the difference. While others may think a logo is a mere aesthetic combination of shapes, text, and colors, there is more to it than meets the eye. Every logo’s stroke, curve, color, and contour carries a hidden meaning that can influence customer perception and, ultimately, customer behavior.  Among the numerous elements that make up a logo, typography stands tall

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