Relationship between keywords and webpages word cloud analogy in seo
Iwundu Christopher

Understanding the Relationship between Keywords and Webpages and Importance for SEO Success.

If you’re an SEO, online marketer, website developer, business website owner, or anything in between, you must have heard about keywords so much that it seems the only thing SEO is about. Over the years, keywords have played a crucial role in SEO and are critical to page optimization. While a lot is often said about keywords, it can still be challenging to understand how they relate to web pages and why understanding their relationship is essential. Keywords are important

startup team at computer
Mudassir Ahmed

3 Easy and Actionable SEO Tips to Jumpstart Your Startup

You are a startup. And you don’t have a magic wand to put your website to the top positions on Google, make a big figure sale, and become a millionaire overnight. Did I get you right? In order to build a sustainable business in this fiercely competitive business environment, you need to place a priority focus on SEO from the beginning. Why? Consumers today work, live, and play in a digital world. Most consumers use the Internet to learn more

Law Firm Desk
Louise Marie Mananquil

Law Firm Marketing: 6 Local SEO Practices to Skyrocket Growth

Digital marketing is a must-have for any law firm these days. With more and more people spending time online, it’s vital your firm has a strong online presence to catch the attention of clients, both old and new. Local SEO is one of the most effective tools in your arsenal for increasing the flow of qualified traffic and getting more leads for your business, especially if you’re a smaller firm. Optimizing your local SEO means focusing on a base of

business open sign
Anthony Gaenzle

8 Tips for Making Your Small Business Shine Online

As the owner or head of marketing of a small business, it can be hard to know where to start when it comes to creating an online presence. But the fact of the matter is, you desperately need to have one if you plan to stay afloat in today’s digital ocean. It’s easy to feel overwhelmed and not even know where to begin. But fear not, we’ve got your back. We’ve helped a ton of small businesses grow their brand

laptops on a desk
Anthony Gaenzle

Orphan Pages: What They Are and How to Find and Fix Them

You spend a lot of time creating content for your website. Ultimately, you hope for that content to rank and help boost your site’s visibility.  But what happens when you create a fantastic piece of content and you forget to link back to it from other content? Pages like these on your site are called “Orphan Pages.”  Never heard of orphan pages? You’re not alone.  There are so many weird terms floating around in the SEO world: In this article,

social media user
Waylon Foster

How Social Media Can Improve Your SEO?

Is Social Media a Ranking Factor? No, search engines do not deem social media as a ranking factor. And it is safe to conclude that social media channels do not directly affect your SERP ranks.  Google overlooks the backlinks from social media, and these links do not add authority to your site.  But you cannot ignore that social media indirectly gives an upward nudge to our SEO efforts. And several factors correlate social media marketing with SEO.  CognitiveSEO surveyed 23 million

digital audio marketing
Ahmed Bouzid

How Short Form Digital Audio Can be Good for your SEO

What is Digital Audio? In our context, we are using the term “Digital Audio” to refer to audio delivered on smartphones as podcasts, microcasts, radio, and music, as well as audio delivered via smart speakers and earbuds/AirPods, voice assistants, audio delivered on Social Audio platforms such as Clubhouse and Twitter Spaces, and audio embedded in web pages, whether recorded audio or audio generated by Text to Speech software. What is Short-form Audio? Short form audio — also referred to as

blogging SEO
Anthony Gaenzle

Four Reasons Your Blogging SEO Fails (and What to Do About It)

You’ve been running your blog for over a year now. You’ve got a snazzy logo and a catchy tagline, plus you’ve been drafting up content and publishing regularly.  Rock on, right?  But wait. Crickets.  Where is all the traffic? Where are all the comments? Why don’t you have any readers?  You’ve got to be doing something wrong, but you can’t place your finger on what it is.  There are tons of reasons your blog isn’t skyrocketing to the top, but

chain link fence
Erik Emanuelli

10 Powerful Link-Building Strategies to Grow Your Website’s Rankings

Quality links are a key factor in determining a website’s ranking. In this blog post, we will discuss 10 powerful link-building strategies that will help you increase your website’s rankings and attract more visitors! Participate in Expert Roundups Expert roundups are a great way to get exposure for your website and build links at the same time. A roundup is simply a blog post that includes a list of experts in a particular field or topic. To participate in an

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