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Articles
Eleanor Hecks

Enhancing Customer Experience With AI: Key Benefits and Strategies for Success

Artificial intelligence (AI) has significantly expanded opportunities for businesses of all sizes and types. Many have explored how the technology could assist those interacting with the organization. Developing an AI customer experience takes time, but it could bring meaningful advantages that strengthen a company and expand its marketplace prominence.  How Can AI Improve the Customer Experience?  Customer experiences people remember for all the right reasons can bring measurable benefits to the associated businesses. Knowing about the most common perks can

podcast recording setup
Content Marketing
Shubham Rajpara

Podcasting: The Salt to Content Marketing Success in 2023 & Beyond

In recent years, podcasting has emerged as an effective yet rather unexplored channel for companies looking to improve their content marketing strategies. Thanks to the rising popularity and expanding listener base of podcasts, businesses now are realizing the potential of leveraging podcasts to effectively engage with their target audience. Why should businesses consider podcasting? Over the past few years, there has been a notable rise in the podcasting ecosystem. Gartner, in their reports, estimates that there are more than 1.75

Articles
Regi Publico

Beyond Patents and Trademarks: Exploring Lesser-Known Aspects of Intellectual Property Protection

In the contemporary world, IP is an essential asset that embraces ideas or works of intelligence from invention through art, content creation, and processes to symbolism and signs. Patents and trademarks are widely known forms of IP protection; however, they convey much more than the conventional pathways. This article reveals the lesser-known aspects of IP protection that are important when protecting inventive and creative products. When we explore these lesser-known elements, we discover that the whole terrain of IP protection

digital fraud and scams
Technology
Regi Publico

Safe and Sound Marketing: Shielding Strategies Against Digital Fraud

In today’s digital and interconnected world, the potential for business growth is immense. But let’s face it—with the perks of the online world come risks, and one of the biggest threats is digital fraud.  Just imagine navigating through the vast online market only to find your business identity swiped by unseen adversaries. It’s the harsh reality of ransomware, phishing attacks, and business identity theft—all dangerous games that can mess with your finances and stain your reputation. In this article, we

light bulb representing innovation
Articles
Anthony Gaenzle

How to Create a Culture of Innovation to Build a Sustainable Business

A CEO I worked with earlier in my career would often say, “If you keep doing the same things, you’ll always get the same results.” This statement always resonated with me. Companies that remain stagnant and fail to innovate are ultimately not sustainable. The competition will always be on the lookout for that “next big thing” that will set them up to increase their market share and push other businesses (like yours) out of the market. This is why it’s

AI in marketing
Articles
Lisa Sicard

Leveraging AI To Improve Your Content Marketing Today and Beyond

Leveraging (AI) Artificial Intelligence is becoming increasingly prominent in the world of content marketing. As technology advances and AI becomes more commonplace, it’s essential for marketers to understand how they can leverage AI to help them optimize their content marketing strategies. Here is a quick overview of how you can learn to leverage AI to improve your content marketing today and beyond. Data-Driven Content Creation Leveraging AI Content creation is one of the most important aspects of any content marketing

artificial intelligence
Articles
Lisa Sicard

How Artificial Intelligence Can Give Your Content Marketing Team Superpowers

If you’re in the content marketing industry, you know that having a team of experts can help your company reach its goals. But what if we told you that you could give your team superpowers with the help of artificial intelligence (AI)? Could it save you a lot of time and make your team more productive? AI has become increasingly popular in recent months and years as it is being used in many different industries. Of course some are afraid

Artificial intelligence
Articles
Kat Sarmiento

Is AI Marketing Good For Your Business?

Artificial intelligence (AI) hasn’t just begun to spread to every facet of the business. It is already everywhere. From logistics to accounting, pretty much everything digital uses some sort of AI in its workflow. Take a good look at your process, and you’ll start to notice just how much AI has infiltrated all of everyday life. Of course, if you’re asking about the benefits of AI for business, then it’s safe to assume you’re not utilizing it to the fullest.

artificial intelligence
Articles
Elissa Berrger

Trends Transforming the Information Technology Space

Because of the enormous amount of potential, the information technology space is witnessing a boom like never before, and more and more firms are eager to move deeper into this field. Information technology has a wide range of uses, which is why it has proven to be such an important part of the overall structure of today’s businesses. With the increasing relevance of this, it is critical to comprehend the essential characteristics of the sector and the fundamental components that

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