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Eleanor Hecks

Enhancing Customer Experience With AI: Key Benefits and Strategies for Success

Artificial intelligence (AI) has significantly expanded opportunities for businesses of all sizes and types. Many have explored how the technology could assist those interacting with the organization. Developing an AI customer experience takes time, but it could bring meaningful advantages that strengthen a company and expand its marketplace prominence.  How Can AI Improve the Customer Experience?  Customer experiences people remember for all the right reasons can bring measurable benefits to the associated businesses. Knowing about the most common perks can

WooCommerce Product Video A Complete Guide for Beginners
Articles
Inam Ullah Dar

WooCommerce Product Video: A Complete Guide for Beginners

Are you starting an online store with WooCommerce and want to make your products stand out?  Well, you’re in luck! This simple guide will walk you through adding product videos to your online shop.  Whether selling handmade crafts, gadgets, or fashion, videos can help you showcase your products effectively. Don’t worry if you’re new to this – we’ll explain each step in plain language.  By the end, you’ll know how to prepare, host, and add videos to your product pages,

Articles
Kevin Ruef

From B2B to B2G: Navigating the Shift in Sales Strategy

Crafting an exceptional product or service demands dedication and resources. But for those companies that commit to the process, they’ll find themselves in a better position to stand out in a competitive arena with a unique value proposition, significantly increasing their chances to attract and secure new business opportunities. However, when the time comes to start exploring the market, these businesses must recognize the distinct dynamics of selling to businesses as opposed to government entities. Understanding the subtleties of each

Articles
Regi Publico

Beyond Patents and Trademarks: Exploring Lesser-Known Aspects of Intellectual Property Protection

In the contemporary world, IP is an essential asset that embraces ideas or works of intelligence from invention through art, content creation, and processes to symbolism and signs. Patents and trademarks are widely known forms of IP protection; however, they convey much more than the conventional pathways. This article reveals the lesser-known aspects of IP protection that are important when protecting inventive and creative products. When we explore these lesser-known elements, we discover that the whole terrain of IP protection

inclusivity
Articles
Eleanor Hecks

What Does Inclusive Web Design Look Like in 2024?

As 2024 approaches, inclusive web design embraces differently abled individuals and cultural sensitivity. The more educated people become about such matters and how to navigate them, the more lines of communication open. With discussion comes an understanding of how best to meet everyone’s needs. Artificial intelligence (AI) use is on the rise. The AI market will rise to approximately $298 billion in 2024. By 2030, AI market size will hit $1.8 trillion. Using AI helps create standards that work on

super heroes working together
Articles
Anthony Gaenzle

Collaborative Social Media Growth: How to Create Alliances to Skyrocket Your Impact

As a business owner or blogger who uses social media to grow the reach of your brand, you are constantly battling against the noise, trying to stand out in the crowd. The fight is intense, and you aren’t confident you have the resources to win. If you only had a bigger team to help amplify the content you post and beat back the competitors. Just as you reach for the white flag and consider surrender, the cavalry rushes to your

gears working together
Articles
Anthony Gaenzle

Collaboration in Marketing: Forming Partnerships to Grow Your Brand

A while back, I wrote an article for the Content Marketing Institute blog highlighting four key collaborative relationships that every marketer should build to succeed. In the article, one of my points mentioned creating new allies. What I was referring to was the creation of mutually beneficial relationships with complementary companies, industry associations, influencers, bloggers, and others to increase your marketing’s reach and connect with your audience – and expand that audience. I’d like to elaborate on that concept a

content marketing
Articles
Patrick R. Keenan

How to Launch Your Online Career with Content Marketing and Brand Building

In the rapidly evolving landscape of work, the traditional 9-5 job is undergoing a profound transformation. The rise of technology, coupled with the global shift towards digitalization, has opened up unprecedented opportunities for individuals seeking alternatives to the conventional office grind. Now, more than ever, people are reimagining their careers and choosing the liberating path of online work. Gone are the days when a stable job meant being tethered to a desk from 9 to 5. The gig economy, freelancing,

people using laptops at a desks
Articles
Anthony Gaenzle

The Power of Collaboration: Creating Partnerships with Other Bloggers to Grow Your Audience

Blogging can be a lonely journey. It takes time, dedication, and hard work to create content that resonates with your audience. That’s why actively seeking opportunities to collaborate with other bloggers and influencers in your niche is so important. Working with other bloggers can help you (and those other bloggers) increase visibility, reach more people, and grow your blog faster. Let’s explore how you can create strategic partnerships with other bloggers. Find People Who Share Your Values & Interests The

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