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Whatever industry your business is in, marketing and digital media play a significant role in helping it grow.
Almost every company thrives on gaining new customers, increasing their client base, and retaining them through a loyal, trusted relationship and good connections.
Taking on a media partner is one of the best ways a business can help gain a leg up on the competition and utilize expertise directly related to your advertising, campaigns, and marketing efforts.
Finding a media partner that can help you promote your values helps ensure that you’ll achieve your company’s goals.
Some of the best media partners know how to easily tackle your marketing campaigns and advertising needs while offering expertise that works on your business’s behalf.
Creating a custom roadmap to aid your efforts requires you to examine certain aspects of the planner and how they’ll help you reach goals.
But how do you find the right media partner? Here are some helpful things to look for and practices they should demonstrate.
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What Should The Media Partner Do?
Here are just some of the things that your media partner should do when working with your business.
Align With Your Business Plans
As a business owner, you have ideas. You know where you expect to see your business grow and where you want to focus.
When you work with a media partner, their values and mission must align with your objectives. Why? Because they’ll be able to carry out your messaging and marketing genuinely and effectively.
Working with a media planner requires your business to keep the human element in mind.
How well do you get along with the employees or leadership that you’re working with?
Do they understand your plans, and will they work with you to achieve your goals?
Getting Your Business Results
Working with a media partner ensures that you’re elevating the performance of your advertising and marketing campaign efforts.
The right media partner works to help you win at your goals, so mapping out the Key Performance Metrics (KPIs) you desire for the business may include the following:
- Boost sales revenue
- Increase conversion rate and click-throughs
- Cost per lead
- Enhance the number of unique website visitors
- Sales qualified leads (SQLs)
- Marketing qualified leads (MQLs)
Your media partner should be helping to move the number in the area you’re focusing on, be it a subscription or sign-up, or one of the other objectives above.
If you can see that they are achieving those key results, it indicates they are the right media partner for your business.
Your business has value to offer customers, and successful businesses build a solid customer base on trust and loyalty.
When you partner with an excellent media planner, you get credibility in your campaigns.
They know how to create connections and build upon those relationships with prospective clients.
The best media agencies have a good reputation and can bring awareness to your brand.
Improve Your Search Engine Optimization (SEO)
One of the most significant advantages for a media partner is their ability to understand the ins and outs of SEO and how to use it to lead to increases in website traffic and other key metrics.
Some of the SEO tactics will ensure you boost website traffic, customer engagement, and conversions.
SEO involves knowing your business and your audience’s search habits well enough to craft the correct keywords and phrases that establish your company as an expert. They’ll utilize white hat SEO best practices to ensure optimization happens organically and maintains your business’ integrity.
What Can Your Business Do to Find the Right Media Partner?
Media partners know it’s crucial to establish your business within the correct media channels for digital marketing campaigns and create compelling content for your website and those channels.
Increasing your Return On Investment (ROI) is usually the bottom line, and adjustments may need to be made as you learn more about your customers through analysis.
What can you do to ensure that you find the right agency to partner with for your business? Here are some helpful tips to help you ascertain what’s out there and how to make the best decision.
Do In-Depth Research and Assess
Selecting the right media partner for your business means thoroughly researching your options.
It’s vital to pay attention to campaigns or advertising techniques and methods that make impressions and are already achieving the goals you’re looking to obtain.
Do some digging to discover what marketing agency was leading those marketing tactics, and read multiple reviews and client testimonials to help you gain insight.
What other business owners have to say about media companies, planners, and agencies you’re considering can go a long way to helping you make the best decision. The ideal media partner should be able to check off all of the “to-dos” on your list.
When you think about what’s important to your business, you must ask potential partners these questions.
A top-notch media planner will know the proper steps to target your prospects and build upon your leads to ensure growth and development.
Consider asking some of the following questions to help you gauge and choose:
- Have you worked with businesses in my industry to reach goals?
- Can I see some examples of your successes?
- How do you handle problems when they arise?
- How do you do your measuring/analysis before/during/after campaigns?
- What resources can you dedicate to my business to help us achieve objectives?
Media partners should be well-prepared and able to answer any questions you ask with knowledge and evidence.
Collect all the information from multiple media partners to determine which ones are the most confident in achieving your goals.
Keep an Open Mind
One last helpful piece of advice when looking into media partners is understanding that the partner may have more expertise and knowledge than you do regarding your business.
You may have good ideas about reaching your target audience, but media partners have been doing that for a long time, so they have thorough experience and know how to do it well.
Being open to new ideas doesn’t mean going ultimately against your ideas for your business. After all, you are the owner, so a good media partner can portray their ideas for your campaigns and ads by demonstrating and showing you how they work.
A reliable media partner can quickly build trust within your teams, keep communications open to ensure everyone is updated, and promote an encouraging work culture.
If you’re unhappy and not seeing the results you set out to achieve, don’t be afraid to say it and ask what adjustments need to happen. Media partners are there to pay attention to your efforts and help you achieve success in your goals.
Donna is a marketing professional with a degree in Masters in Business Administration with a focus on modern marketing and artificial intelligence. With a brief academic background she has gained extensive knowledge and practical experience in the field of marketing, especially in areas such as digital marketing, social media marketing, and customer relationship management. During her free time in New York she likes to explore music with her DJ mixing skills.