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How to Build a Successful Career in Content Marketing?

content marketing career

“Content isn’t King. It’s the Kingdom.” – Lee Odden

Content marketing has emerged as one of the best and most effective forms of marketing today. It is content that helps brands and companies connect with their target audience emotionally and content that drives sustainable growth.

Hence, that’s why it seems as though virtually every organization in the world is focusing on content marketing today. This has opened multitudinous and enormous gateways for aspiring content writers to pursue an outstanding career in content marketing.

As content marketing is the need of the hour for all companies, content needs to be effective for captivating the hearts of the audience or readers, so companies also offer high salaries and packages to attract the top talent.

With that, content marketing has emerged as one of the best career options for people to pursue. If you are also someone who aspires to build a successful career in content marketing, this blog is for you. Here, we’ll explore the perks of choosing a career in content marketing, the and effective tactics to help you kickstart your career.

These things will give you an overall idea of the merits you will enjoy along with some actionable strategies to build a successful career in content marketing. Now, let’s proceed.

The perks and merits of choosing content writing as a career:

So, why would you want to choose a career as a content marketer? Let’s dig into a few of the top reasons.

Attractive salary:

One of the biggest benefits of becoming a content writer is that you earn a lucrative salary. Yes, that’s true. Gone are the days when writing wasn’t considered a good career option if you aspire to become financially stable in your life.

As such, today content marketing has become so crucial to all companies that they are paying enormously well to the content writers they hire. In most cases, the salary of content writers matches that of software engineers. Isn’t that amazing?

Sometimes, content writers who get placed in highly reputed organizations get higher packages than software engineers and other professionals placed in ordinary companies.

So, if you develop your content writing skills in an influential manner and turn into an extraordinary content writer, you’ll earn pretty well.

In the United States of America, an average content writer earns $20 to $30 per hour. As you keep gaining more and more experience and switch to highly reputed companies you earn even more. Many content writers, especially sought-after freelancers, can command $100 per hour or super-high rates per word.

Content writing enables you to express yourself:

One of the most fundamental needs of a human being is to express himself thoroughly. We all want to express ourselves. Content writing gives you the freedom to express yourself fully.

As a content writer, you can express your ideas, your opinions, your life experiences, and get in touch with your readers. In a way, writing is a whole world in itself. You can create a world of your own and your readers through your writings.

If you are someone who loves writing and interacting with people, then you have double benefits. You can express yourself through your writing and enjoy the process as you love writing.

This combination can make your life extremely beautiful. You will enjoy going to work, expressing yourself and interacting with your readers.

Content marketing gives you the opportunity to work from home:

With the pandemic, remote working came into prevalence. Nearly all business organizations went remote overnight. There are people who loved this change while there are those who longed to return to the office.

If you belong to the category of people who love working from home, content writing is one of the best professions for you.

As a content writer, you have to weave captivating sentences that make your readers fall in love with your content. You can do that anytime and anywhere. You don’t necessarily have to be present in the office.

You can write while traveling or from the comforts of your balcony. Write wherever you want. As far as I am concerned, this is one of the biggest perks of working as a content writer.

However, this does not mean that you are allowed to waste your time. Even though content marketing gives you flexible working opportunities, you still need to manage your time efficiently. To successfully attain that, you can take help from the Pareto Principle given by Vilfredo Pareto.

Content writing expands your knowledge and makes you an expert in multiple fields:

As a content writer, you write about anything and everything. There is no limit to what you can write. You can write anything. Before writing things, you often engage in enormous research. This process expands your knowledge and makes you an expert in multiple fields.

On your journey of writing, you get to know about things that you never knew about earlier. If you are someone who enjoys expanding his knowledge, believe me, this is one of the best perks of content writing for you.

Content marketing is an evergreen profession:

From the way content marketing has evolved throughout the years, one thing that we can say for sure is that content marketing is an evergreen profession.

Yes, that’s true.

Whether it is digital marketing, video marketing, or guest posting, content is needed everywhere. Till the day content is needed in the world of marketing, you can’t run out of work. And can you imagine the world of marketing without content? The answer is a big no. Without content there is nothing.

There is no marketing without content. Hence, one of the biggest merits that you will enjoy as a content marketer is immense job security.

You can be assured that till marketing exists, you’ll have work. Furthermore, one thing is sure, the existence of marketing is forever. So, forget about running out of work.

The above-mentioned are some outstanding perks of becoming a content marketer. But, if you aspire to enjoy these perks, obviously you need to become an outstanding content marketer. For that, let’s have a look at some of the latest and actionable strategies and tactics that will assist you in enhancing your efficiency as a content marketer.

5 actionable tactics to kickstart your career as a content marketer:

So, now that you understand the benefits of being a content marketer, let’s take a look at how you can get started on your road to content marketing success.

Get a content marketing certification:

First things first. You should get a content marketing certification.

Why so?

What are you gonna show to your recruiters when you go for an interview?

Even if you have learned the skills on your own, and have perfected them, there still needs to be some certification in your hand.

When you have a certification, you show the recruiters proof of your skills which makes it more likely for them to recruit you. Your certifications give you a competitive edge over your competitors.

But, beware, don’t just focus on getting certifications. You should focus on your skills too. If you have multiple certifications but don’t possess the desired skills, your certifications will be of no use.

Hence, you should gain certifications but your major focus should be on gaining skills. If you have appropriate skills and your certifications validate them, that’s when you’ll have the most chances of being recruited.

Start a content marketing blog:

These days recruiters ask for your portfolio during the hiring process. What should you include in your portfolio?

The most important thing that you need to include is your content marketing blog. Through your blog, you can demonstrate your skills practically.

Don’t just tell the recruiters that you know how to execute the art of content marketing, show them that. Believe me, your content marketing blog can be the game-changer that shapes the decision in your favor. For that, you can find latest trending topic that can assist you in generating more traffic.

Go for a content marketing internship:

Did you know that pretty much every recruiter wants to hire someone who has prior experience in the respective field?

Why so?

This is because it is easy to train those who have prior experience and make them perform at the best of their capabilities.

Hence, those with prior experience often get a competitive edge over their competitors. Given that, you should go for a content marketing internship.

Even if it is for three or four months, go for the internship. And even if it is unpaid. Your work experience will take you way ahead.

Have an influential body language:

It doesn’t matter which job role you apply for, your body language matters. If you possess influential body language, you increase your chances of getting hired.


Recruiters prefer to hire candidates with appealing body language as body language is the mirror of one’s personality. If you are a confident person, your body language shows that. If you are under confident, your body language shows that.

Hence, your body language matters. No doubt, you aspire to become a content marketer, but still, your body language matters. It matters during the interview process, it matters later in your professional life as you might become a team manager or if not still to be an influential professional, you should inculcate an influential body language.

Keep yourself in high spirits:

This is one of the most important things to kickstart your career. You should keep yourself in high spirits. When you are in high spirits, you naturally are confident which positively impacts your overall performance.

Now, you might ask, “How can I be in high spirits?” The answer is to do things that make you feel energized, boost your confidence level, and make you feel good.

For example, if you like singing, sing for some time daily when looking for your job. This will not only keep you relaxed but also keep you in high spirits. Don’t let yourself buckle under the pressure as it might ruin your performance.

Final thoughts on content marketing as a career

Content marketing has emerged as one of the best career options today. As a content marketer, you not only earn a high salary but also enjoy many other perks such as the gift of expressing yourself and enjoying an outstanding professional life.

So, if you are enthusiastic about content writing, do go forward to pursue your career in this field. The above-mentioned tactics to kickstart your career in content writing will guide you with this. Now, wish you All the Best and immense success in your career.

3 Responses

  1. I love the idea of expressing oneself, Kiara. This is why I love blogging. Creating content feels fun to help people but also gives me therapy. I feel like we are all way too busy chasing worldly success and forget to care for ourselves by expressing ourselves via releasing thoughts in mind, to the world.


  2. Thank you for sharing this helpful and enlightening information. I went through your website and learned about SMM, SMO, and SEO strategies. Your article is impressive and quite interesting. I bookmarked your page and now return to it frequently.

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