Gaenzle-Marketing

Insights

Understanding the Relationship between Keywords and Webpages and Importance for SEO Success.
12Feb

Understanding the Relationship between Keywords and Webpages and Importance for SEO Success.

If you’re an SEO, online marketer, website developer, business website owner, or anything in between, you must have heard about keywords so much that it seems the only thing SEO is about. Over the years, keywords have played a crucial…

Enhancing Customer Experience With AI: Key Benefits and Strategies for Success
08Feb

Enhancing Customer Experience With AI: Key Benefits and Strategies for Success

Artificial intelligence (AI) has significantly expanded opportunities for businesses of all sizes and types. Many have explored how the technology could assist those interacting with the organization. Developing an AI customer experience takes time, but it could bring meaningful advantages…

Podcasting: The Salt to Content Marketing Success in 2023 & Beyond
05Feb

Podcasting: The Salt to Content Marketing Success in 2023 & Beyond

In recent years, podcasting has emerged as an effective yet rather unexplored channel for companies looking to improve their content marketing strategies. Thanks to the rising popularity and expanding listener base of podcasts, businesses now are realizing the potential of…

WooCommerce Product Video: A Complete Guide for Beginners
29Jan

WooCommerce Product Video: A Complete Guide for Beginners

Are you starting an online store with WooCommerce and want to make your products stand out?  Well, you’re in luck! This simple guide will walk you through adding product videos to your online shop.  Whether selling handmade crafts, gadgets, or…

From B2B to B2G: Navigating the Shift in Sales Strategy
22Jan

From B2B to B2G: Navigating the Shift in Sales Strategy

Crafting an exceptional product or service demands dedication and resources. But for those companies that commit to the process, they’ll find themselves in a better position to stand out in a competitive arena with a unique value proposition, significantly increasing…

Beyond Patents and Trademarks: Exploring Lesser-Known Aspects of Intellectual Property Protection
19Jan

Beyond Patents and Trademarks: Exploring Lesser-Known Aspects of Intellectual Property Protection

In the contemporary world, IP is an essential asset that embraces ideas or works of intelligence from invention through art, content creation, and processes to symbolism and signs. Patents and trademarks are widely known forms of IP protection; however, they…

Safe and Sound Marketing: Shielding Strategies Against Digital Fraud
05Jan

Safe and Sound Marketing: Shielding Strategies Against Digital Fraud

In today’s digital and interconnected world, the potential for business growth is immense. But let’s face it—with the perks of the online world come risks, and one of the biggest threats is digital fraud.  Just imagine navigating through the vast…

What Does Inclusive Web Design Look Like in 2024?
11Dec

What Does Inclusive Web Design Look Like in 2024?

As 2024 approaches, inclusive web design embraces differently abled individuals and cultural sensitivity. The more educated people become about such matters and how to navigate them, the more lines of communication open. With discussion comes an understanding of how best…

Collaborative Social Media Growth: How to Create Alliances to Skyrocket Your Impact
15Nov

Collaborative Social Media Growth: How to Create Alliances to Skyrocket Your Impact

As a business owner or blogger who uses social media to grow the reach of your brand, you are constantly battling against the noise, trying to stand out in the crowd. The fight is intense, and you aren’t confident you…

Collaboration in Marketing: Forming Partnerships to Grow Your Brand
14Nov

Collaboration in Marketing: Forming Partnerships to Grow Your Brand

A while back, I wrote an article for the Content Marketing Institute blog highlighting four key collaborative relationships that every marketer should build to succeed. In the article, one of my points mentioned creating new allies. What I was referring…

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