In the marketing world, the future of social media is bright, and each channel offers its own unique value to marketers.
With the ever-changing digital media landscape, it’s important to stay ahead of the curve and ensure your brand is leveraging the proper channels.
With that being said, LinkedIn is a platform that will be more important than ever as we move into the future.
From connecting with potential customers to networking with other professionals, there are numerous ways to maximize your marketing efforts on this platform.
Let’s look at how you can use LinkedIn to build your brand for the next year and years and beyond.
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Why Your Brand Needs to Be On LinkedIn
When it comes to using LinkedIn for marketing purposes, it’s important to understand how exactly why LinkedIn offers so much value to marketers.
According to a study by Hootsuite, 77% of marketers reported success when using LinkedIn as part of their digital marketing strategy.
Additionally, 66% reported increased website traffic and a boost in lead generation from using LinkedIn.
In the B2B space specifically, 76% of B2B marketers successfully used this platform for lead generation purposes.
These statistics demonstrate the value of utilizing LinkedIn as part of your overall digital marketing strategy and should not be overlooked.
Now that you get the “Why” component of LinkedIn let’s take a look at the “How” component and dig into a few hot tips to help you gain the most value using LinkedIn.
Tips To Boost Your Brand on LinkedIn
Now that we’ve got you on board with just how powerful the LinkedIn platform can be for marketing, let’s look at some tips you can use to leverage its full potential.
Focus on building relationships with potential customers and other professionals within your industry. This will help you establish credibility and trust among those who may become customers or provide services.
Go Beyond the Text
Additionally, you should use engaging visuals such as videos or GIFs when posting content so that people are more likely to pay attention and take action if needed (e.g., contact you).
A great example of this is Lindsey Burda. If you check out her posts, you’ll see each one is accompanied by a visual, whether a graphic or a video, which helps her followers build a connection and grabs their attention from the feed.
Finally, ensure you’re always staying up-to-date with current trends and news within your industry so that your content remains relevant and interesting for potential followers/customers alike.
Joe Pulizzi, Founder of Content Marketing Institute and The Tilt, always incorporates current, relevant insights in his posts. Follow Joe for inspiration to help you leverage trends in your LinkedIn marketing.
Get Started Using LinkedIn
By understanding how effective a tool like LinkedIn is for marketers today and what strategies work best, you can maximize its potential over the next few years and beyond.
As we head into 2023, businesses must focus on their presence within to succeed in their respective markets
Leveraging platforms like LinkedIn is essential to reach new audiences and create meaningful connections between customers and industry professionals alike.
It’s time to start building relationships today.