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The Power of Collaboration: Creating Partnerships with Other Bloggers to Grow Your Audience

people using laptops at a desks

Blogging can be a lonely journey. It takes time, dedication, and hard work to create content that resonates with your audience.

That’s why actively seeking opportunities to collaborate with other bloggers and influencers in your niche is so important.

Working with other bloggers can help you (and those other bloggers) increase visibility, reach more people, and grow your blog faster.

Let’s explore how you can create strategic partnerships with other bloggers.

Find People Who Share Your Values & Interests

The first step when creating a blogging partnership is to find other bloggers who share the same values and interests as you do—bloggers who have an audience that overlaps with yours in some way.

For example, if you blog about a particular city or town, connect with bloggers who write about coffee and ask them to blog about coffee shops in your area. They gain access to your audience, and you get some new content from a popular blog.

When you work together, both parties benefit from having their content featured on each other’s sites.

This helps build relationships between the two blogs and increases engagement from readers who may have otherwise been unaware of one another’s work.

Look for Opportunities to Cross-Promote Content

Cross-promotion is one of the best ways to take advantage of a partnership.

This means promoting each other’s content on your own blog or social media channels or even collaborating on projects where each person contributes something unique.

I work with some amazingly talented folks to share one another’s content, drop notes about one another as examples in blog posts, share each other’s content on social, and generally help one another grow.

While we’re on the topic, let me take this opportunity to recognize a few of the most talented bloggers who also happen to be powerful collaborators in the blogging space.

Check these folks out.

Cross-promotion helps create a larger network of like-minded individuals who can all benefit from increased exposure and engagement from their collective audiences.

Start Small & Build From There

When it comes to creating partnerships, it’s a good idea to start small and build from there. Building relationships with other bloggers relies on you being genuine and showing the value you add to the other blogger.

If you shoot out a mass email to 1000 bloggers, your effort will look disingenuous, and you’ll likely be ignored by 99.9% of those bloggers.

Start by reaching out to one or two key influencers in your field and see if they’re interested in working together on something that would mutually benefit both parties.

You don’t have to commit right away—start by simply offering advice or feedback on each other’s projects and see where things go.

Give Back By Participating In Comment Sections

Blog commenting not only helps you gain exposure, but it also helps you show other bloggers you’re there to help them and allows you to engage with a whole new audience.

Be sure to comment on other bloggers’ posts regularly – not just those written by your collaborators but also by others in your community.

Commenting is an easy way to show support for fellow bloggers while raising awareness of your blog. Plus, engaging in conversations in comment sections shows readers that you care about what they have to say as well and that you are active in your field.

It’s also important not just to leave comments but also to reply if someone responds to yours so everyone knows you’re engaged and listening.

Expand Your Reach

One of the most significant benefits of blogging partnerships is having the ability to access a whole new audience.

When you partner with another blogger, you have access to their readers as well, which can help drive more traffic to your blog.

This is especially helpful if you’re starting out or trying to get more eyes on specific content.

For example, suppose one blogger has an established reader base that is interested in fitness and wellness. In that case, partnering with them could be extremely beneficial for any fitness-related content that you post on your blog.

Learn New Skills

Partnering with other bloggers can also allow you to learn from each other and hone new skills that may not be in your wheelhouse.

You might be great at taking stunning photographs or creating graphics for social media but maybe not so great at writing compelling copy or creating videos for YouTube.

Partnering up with someone who specializes in those areas can help fill in any gaps that might exist in your skill set while also teaching you something new along the way.

Build Relationships

And, of course, perhaps the most important benefit of blogging partnerships is the ability to form meaningful relationships with other bloggers.

When you work together on projects or collaborate on ideas, it allows each person to gain insight into how the other works and thinks, which helps foster better understanding between people, which is essential when building relationships, whether they be personal or professional.

I’ve met a lot of amazing people online through blogging who I now consider friends. Blogging is a powerful thing. It allows you to help people, build your personal brand, and create lasting relationships all at once.

Get Your Collaboration On!

Creating partnerships with other bloggers is an effective way to expand your reach, build relationships within your industry, and grow your blog faster than you ever imagined.

By finding people who share your values and interests, looking for opportunities to cross-promote content, and starting small so that you can gradually build relationships over time, you’ll maximize the impact of these invaluable partnerships for yourself—and for everyone involved.

8 Responses

  1. Thanks so much for the shoutout Anthony. I love tip #1 because finding people who clearly share your values taps you in to the immense power of resonance. When you both value the same qualities you will amplify each other’s success.

    I made the error early on during my blogging career of attempting to network with bloggers who shared different values. Some sent massive volumes of traffic to my blog, yet, virtually no one stuck around, followed me closely or bought my stuff. Those bloggers and their readers loved technical blogging, and in other cases, were writing purists. My blog values different aspects of blogging so they lost resonance on seeing my blog, hit the road and I ceased networking with these high level pros to cease wasting our collective time. Birds of a feather…..right?

    1. Of course, Ryan. You do amazing work. I agree completely. Find people who share your values. Resonance is hugely valuable for sure. You make a great point. You can have 20k visitors a day on your blog, but if none of them align with your values, and they all bounce off the site, they are of little to no value. You do a great job of clearly defining and targeting the right people with your blog!

    2. Of course, Ryan! It’s that amplification that multiplies your ability to grow your blog and succeed. And you’re right. When you try to work with the wrong bloggers, it doesn’t make a real impact. You can get that boost of traffic, but if every bounces, that’s not good. And they’re more likely to bounce because they are expecting something similar to the other person’s content, and it’s just not the case because of the difference in values.

  2. Thank you Anthony for the shout-out. Blogging can get lonely as we work alone oftentimes at our desks or on our laptops from anywhere in the world.
    It is important to find others that do share the same or similar values, But with that said you want to connect with others who are different too so you can learn from them and shake things up from time to time.
    I’ve known Ryan B for over a decade and learned a lot from him over the years and connected with the rest of you over the past several years. It is also great to collaborate and boost all our efforts together in the same way.

    1. No worries, Lisa. Blogging can definitely get lonely if you don’t have some partners to share the journey with. You’re right. You also want to connect with bloggers with different views for a variety of reasons. It’s a pleasure collaborating with you, Ryan, and so many other amazing bloggers.

    2. Of course, Lisa. Blogging can definitely get lonely. It’s great to have other amazing bloggers in your corner. We can all work together to help one another grow. I always enjoy our collaborations!

  3. Yes, it’s always great to find people who are like-minded to partner with. You can easily get ideas and grow together.

    Tapping into the audience of your partner is a great way to explore new opportunities and scale very quickly.

    I will call this a growth hack.

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