Copywriting is one of the most challenging yet rewarding professions in the marketing world. It takes the perfect mix of science, art, and magic to get it right.
Copywriting is a wonderful career option, but it’s also super competitive, and you’ll find yourself busy…All. The. Time. (if you’re good at what you do, that is)
As a copywriter, you’re constantly juggling multiple projects and deadlines, so it can be difficult to stay productive and on track, especially if you’re working from home with lots of distractions.
Fortunately, there are some easy productivity tips you can incorporate into your copywriting to make sure your projects never fall behind schedule.
Let’s take a look at some of the top ways you can stay focused and become an ultra-productive copywriter.
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Create a Task List
If you’re just starting off, the projects may just be trickling in. But as you build your copywriting business, it’s easy to get overwhelmed as word of your amazing talent spreads.
As the projects begin to pile up, the best way to keep track of all the projects you have going on is by creating a task list. This should include everything from daily tasks to long-term goals.
It doesn’t have to be complicated; simply jot down any tasks or ideas that come to mind throughout the day. This will help you stay organized and ensure that nothing gets overlooked.
Try using a tool like Evernote to create your lists and check off items as you go. This is my go-to tool for tasks and to do lists.
Additionally, setting up reminders for yourself can also help you stay on track with your tasks.
Break Projects Into Smaller Tasks
Copywriting projects can often seem daunting, but breaking them down into smaller tasks makes them much easier to manage.
Start by making an outline of your project and then break it down into sections or milestones that can be completed one at a time.
Doing this allows you to focus on one piece of the project at a time without getting overwhelmed by the whole process.
Your list of smaller tasks might look something like this.
- Research and resources
- Develop outline
- First draft
- Client feedback
- Edits and updates
- Final client feedback
- Final edits and optimization
- QA check
- Final approval
By breaking out your projects into individual elements, you ensure you don’t miss a step, while also making the project less daunting because you can see the small wins along the way.
Set Reasonable Deadlines
To stay productive and avoid burnout as a copywriter, you need to learn to set realistic deadlines for yourself when working on copywriting projects.
Sometimes, clients can push for copy to be completed far too quickly. This benefits neither you nor the client.
Rushed copy is bad copy.
Quality copywriting takes time. Try not to rush through the project just because you’re trying to meet an unrealistic deadline; instead, focus on quality work within reasonable timelines so that your copy is accurate and well-written.
Explain to your client the steps that occur along the way and give them an estimate of how long each step may take. Show them the complexity of what goes into what you do.
This will not only help you produce better work but also ensure that your clients are satisfied with the end result as well.
Set Clear Goals
Another tip for keeping your copywriters productive is by setting clear goals. This means giving them specific objectives or targets that they need to meet in order for the project or campaign to be successful.
For example, you might ask them to create content that resonates with their target audience or write content that promotes certain products or services in an engaging way.
Tie those goals back to conversions so the copy comes out on point and poised to lead to new business.
By setting clear goals, you or your team of copywriters knows exactly what they need to work on and how much time they need to spend on it in order to meet those goals successfully.
Connect the dots between the copy you write and the end results that the copy drives for the business for which it’s intended.
Staying productive doesn’t mean working continuously without taking breaks.
In fact, taking breaks throughout the day can actually increase productivity levels and eliminate writer’s block because it gives your mind a chance to rest and recharge before diving back into work again.
If you never give yourself or your team downtime, burnout will creep up quickly. And when that happens, it’s hard to pull things back together.
Encourage your copywriters to take regular breaks throughout the workday – even if it’s just 15 minutes here and there. This way, they don’t get overwhelmed or burnt out from too much work all at once.
We have a tendency to feel like we need to always be on. That’s not true. Put your technology away, ignore your emails, and take some time time to unwind, play some video games, relax on a hammock, or hang with your family.
Refresh. Heal Your Mind. Then get back at it, ready to roll.
Final Thoughts on Copywriting Productivity
Staying organized as a copywriter is vital if you want to avoid burnout and remain productive in your day-to-day activities, keep your clients happy, and rock your copy.
From creating task lists and breaking down projects into smaller elements, to setting realistic deadlines for yourself—these tips will help you stay focused and motivated while keeping your clients happy with high-quality work.
Remember, taking small daily steps is the key to success in any creative endeavor. Don’t rush success. Stay focused, stay organized, and amazing copywriting will follow.